Portfolio Revenue Intelligence

Stop Guessing Which
Locations Drive Cash.

Verafy is the revenue verification layer for Multi-Location and HoldCo portfolios. We identify exactly which marketing spend is converting to verified revenue across your assets.

The Diligence Blind Spot

If you run a platform or a roll-up in offline-heavy sectors, you know the reporting gap:

  • Marketing decks show record "lead volume," but P&L revenue is flat.
  • Operators insist "the phones are ringing," but attribution is anecdotal.
  • During diligence, you get siloed exports and a story—not a verified data trail.

The Verafy Standard

We exist to answer one capital allocation question:

“Which marketing dollars actually produced verified cash in the bank?”

Portfolio Capabilities

1

Location Truth

Verified closed revenue by channel and location. Quickly see which brands are turning marketing into cash vs generating noise.

2

Diligence Verification

Feed 6–12 months of target data into Verafy. Make pricing and structure decisions based on reconstructed revenue reality.

3

First 100 Days

Establish a baseline view immediately post-close. Decide which campaigns to scale and identify if the problem is "booking" or "leads."

4

Operator Accountability

Move the board deck from "we're getting leads" to: "Your marketing produced $X in closed revenue." Guide budgets with facts.

Standardized Audit Layer

Verafy is infrastructure, not a one-off consulting project. We deploy the same resolution engine across every asset you point it at. The rules for how we connect marketing, calls, jobs, and invoices are consistent across the portfolio.

You might brute-force one deal with a spreadsheet. You can’t brute-force a portfolio. Verafy is the system that keeps the story straight.

🛡️

Lifecycle Deployment

Phase 1: Diligence

Verification

Pick a target where marketing is key. Run their historical data through the resolution engine.

  • “Here’s verified revenue.”
  • “Here’s the leakage.”
  • “Here’s the valuation risk.”
Phase 2: First 100 Days

Baseline

Turn Verafy on for the platform and priority tuck-ins. Decide which campaigns to scale and which teams need operational help.

Phase 3: Steady State

Oversight

Monthly roll-ups showing verified marketing-driven revenue across the group. Clear comparison of operators using the same measurement standard.

The Protocol

Asset Team Action

  • 1. Choose one asset to pilot.
  • 2. Facilitate flat-file exports (Ads, Calls, Ledger).
  • 3. Receive Audit.

System Action

  • Ingests & Hashes PII.
  • Resolves entities (Click → Invoice).
  • Generates Revenue Audit.

Zero Integration. Zero Retention. Day One Truth.

The Pilot

Initialize a Single-Asset Reconstruction.

We typically begin with one platform brand or a single high-priority asset. We backfill a 6–12 month look-back using data you already have.

You get a candid readout of:

  • What marketing produced in closed revenue
  • Where leads and dollars are leaking
  • How this view would scale across the portfolio

If the picture we show you on one asset is useful, we discuss the roll-out.

Verify the Revenue on One Asset?

If you’re tired of guessing which channels and locations really move the needle, Verafy gives you a clear, repeatable way to see it in dollars.