We are a pass-through verification layer, not a data storage facility. Our architecture is designed to process revenue data in-flight and purge PII immediately upon resolution, removing liability from your organization.
Data is ingested solely for the purpose of the match. We do not build "shadow profiles." Once the attribution link is established, the raw identifiers are unnecessary.
We request the absolute minimum viable data fields (e.g., Transaction Date, Amount, Hashed ID) required to validate the revenue. We reject extraneous PII.
Upon successful Entity Resolution, personal identifiers (PII) are permanently purged from the instance. We retain only the anonymized attribution logic.
Internally, Verafy operates on Revenue Paths (Acquisition → Work → Cash). The engine uses campaign IDs and ledger transaction codes to stitch these events together.
"We delete the 'Who' so we can safely store the 'How Much'. This ensures your reporting is audit-proof, but your liability is zero."
*We are an infrastructure utility for verification. Your data is not our product.